11/9/2023 0 Comments Graphic sweatshirts pricelist![]() ![]() ![]() That fact is: People do not always act rationally. This fact may be one of the most important and least considered factors when pricing their product. Simple enough? Now that we've got the mathematical part of pricing down let's get into some psychology. In that example, your formula will look like this: Retail Price = x 100 Retail Price = x 100 Retail Price = 0.25 x 100 Retail Price = $25 So let's say you want to set your profit margin at 60%, and your shirt costs $10.00 to produce. But if aiming for any other profit margin percentage, you'll use this formula: Price Formula: Retail Price = x 100 Using the 50% margin, you would have to multiply your production cost by 2, and you'd have your retail price. Most retailers shoot for a profit margin of about 50%. Once your t-shirt cost is down, you can use it to calculate a price determined by your desired profit percentage. This isn't to say you should price your t-shirts at the same price or just $1 less than your competitors, but it's crucial to think about what other people are charging for their product when you're trying to convey to your customers that they should choose you. Anyone can price a t-shirt at $150 and "sell" it online (aka offer-it available for sale), but that doesn't mean anyone is buying it. Looking at a competing t-shirt line to see how they price their shirts gives you a rough idea of what the market is willing to spend-assuming they're successful. Looking at your competitors in the market is also an excellent way of determining a ballpark idea of what your retail cost should be. How do you price t-shirts? Research the market. A worthwhile investment, but still one to be aware of and account for when pricing your finished product. These features can go a long way in building legitimacy around your brand-and, for that reason, we always recommend them to customers seeking to sell their garments-but they do increase the total cost of your project. So price them as they should be, and let your product speak for itself.Īnother thing to remember when forecasting your costs is the inclusion of any retail add-ons like custom garment tags (whether printed or hem labels), branded hang tags, bagging, etc. If you're pricing your t-shirts for less than they're worth, your customers will perceive them as less than they're worth. If you're selling a high-quality t-shirt, make sure your price communicates that. That said, don't be afraid to price your t-shirts for what they're worth. So paying $1 or $2 more on the front end might enable you to charge $5–10 more at retail, plus you'll create customers who love your product, tell their friends about it and come back for more! That's how you build a successful brand. Something we've found to be universally true is that people are willing to pay more for a retail-quality t-shirt than an ill-fitting shirt with a rough feel. Of course, you want to keep costs low, but not at the expense of quality. The first thing you should consider when pricing your t-shirts for retail is how much it costs to produce them. Are you looking to sell shirts online? Know your costs. So, we've collected some trade tricks to give you a launching point on how to price your custom t-shirts for retail. It's a more challenging question than you might think, and a ton of strategy comes into play when considering what price point to sell your product. How much should you charge for your T-shirts? Learn pricing tips & strategies in this article.Īs a custom t-shirt company who’s been in business for over a decade, one of the questions we get asked most frequently is: How much should I charge for my t-shirts at retail? ![]()
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